Join us on 24 November at Intelligence Marketing Day in Lyon
On Tuesday, 24 November 2026, Euroleads will be taking part in Intelligence Marketing Day, the leading event for digital marketing, data, AI and branding. On this occasion, Arnaud Le Lann and Rachèle Legrain will host a masterclass on e-KYC and how to verify digital identities with confidence.
Digital identity has become a key issue for businesses offering online services. How can you make sure that a customer is who they claim to be? How can you verify their identity or meet compliance requirements while keeping the sign-up journey quick and simple?
These are the questions Euroleads will explore at Intelligence Marketing Day in Lyon on 24 November at the Palais de la Bourse.
A masterclass on digital identity and e-KYC
From 11:30 am to 12 pm, Arnaud Le Lann, CEO of Euroleads, and Rachèle Legrain, Director of e-KYC Accounts, will lead the masterclass:
“Digital identity you can trust: how e-KYC protects your customers and your services”
The session will explain how electronic Know Your Customer verification, or e-KYC, can help businesses better understand their customers, prevent certain types of fraud and streamline their onboarding journeys.
e-KYC uses automated data processing to verify a person’s identity remotely and in real time. Depending on a business’s needs and risk level, this process can help confirm declared information such as a person’s name, date of birth, address, phone number or email address.
Secure the customer journey without adding unnecessary hurdles
Verifying a user’s identity can serve several purposes: tackling fake identities and impersonation, checking age requirements for certain products or services, and supporting verification obligations in specific industries.
But security should not come at the expense of the customer experience. A journey with too many steps or cumbersome document requests can create friction and lead to drop-offs. The challenge is to strike the right balance between reliable checks, compliance and ease of use.
During the masterclass, Euroleads will explore key e-KYC use cases and the benefits automated verification can bring to both businesses and their customers.
Practical business benefits
Beyond identity verification, e-KYC can help improve customer data quality and make sign-up processes smoother. It can be used across a range of sectors, including e-commerce, marketplaces and financial services, as well as industries subject to age restrictions.
The masterclass will also look at the business impact of these solutions. Using scenarios presented by Euroleads, the speakers will illustrate how a streamlined onboarding journey can affect drop-off rates and conversion.
Meet us in Lyon
Will you be attending Intelligence Marketing Day? Join our masterclass and meet the Euroleads team to discuss your digital identity, fraud prevention and onboarding optimisation challenges.