Real Estate Data Marketing: 5.8 million professionals identified
Four numbers that sum up Euroleads' real estate coverage
| Indicator | Value |
|---|---|
| Real estate professionals identified | 5.8 M |
| Worldwide sources mobilizable | 4,000 |
| Countries covered | 197 |
| Real estate targeting criteria | +50 |
These volumes translate an operational reality: you reach the entire sector, from residential developers to condominium property managers. According to INSEE, France counted 34,700 active real estate agencies at the end of 2023 and more than 1.2 million SCIs declared in the RCS. This density of players justifies a segmented approach, not a mass mailing. We systematically start with a free audit of your real estate data assets, delivered in 48 hours, that measures your current data and the optimum reachable against your goals.
Specifics of real estate data marketing
Do you operate in the real estate market as a software publisher, a service provider, a franchisor or a financier? We have already mapped the data marketing sources relevant to each of these angles. Four universes structure the real estate engagements we run.
SCI and LMNP investors. Real-estate wealth management mobilizes individual decision-makers, often with multiple accounts, to target through coupled B2C × B2B databases. The Euroleads SCI/LMNP targeting crosses RCS legal status, wealth signals and household postal data. Particularly suited to wealth-advisory players, rental-management platforms and specialized financial institutions.
Agencies and real estate networks. The Euroleads agency file covers independent agencies, franchised networks and mandataires. Criteria: agency size, intervention zone, mandate type (transaction, management, new-build), NAF code 6831Z (INSEE activity code). Monthly updates of appointments and status changes, in line with the loi Hoguet that frames the French real estate profession.
Developers and constructors. Residential developers (NAF 4110A), planners, single-family home builders. Coupling with international developer databases for pan-European groups. Ideal for material suppliers, CRM publishers and advertising networks.
RCS founders and reconversion. Recent RCS founders — the new business owners registered in the commercial registry — are a signal of professional real-estate investment. Conversely, insolvency proceedings signal takeover or relocation opportunities. We surface these signals with a weekly freshness window.
Your real estate use cases
Software publisher
Cover the 34,700 French agencies
A transactional-software publisher for real estate agencies wants to cover the 34,700 French agencies by size, zone and mandate type. We deliver a database segmented by headcount (1-2 negotiators, 3-9, 10+), catchment area (polygon around each point of sale) and function (agency director, transaction manager, rental manager). The franchise trade-show visitor files complete the setup for the network director target.
Franchisor
Recruit 80 franchisees per year
A national real estate franchisor recruits 80 new franchisees per year. We identify investor profiles having created a company in the RCS in the last 12 months, crossed with a favorable wealth signal. The meeting-booking rate measured on this targeting reaches 4 to 6 times that of a generalist-file approach.
Services to agencies
CRM, virtual tour, electronic signature
CRM publishers, virtual-tour providers, electronic-signature platforms, home-staging services: the Euroleads database segments by function (director, negotiator, assistant), by digital maturity (equipped websites, mobile app, electronic signature) and by mandate type. Full multichannel: professional email, direct mobile, landline, postal, RCS business messaging.
Construction & renovation
Active developers by geographic polygon
For construction, site-equipment and energy-renovation players, we identify active developers on a precise geographic zone (region, postal codes, polygons), with an activity signal (ongoing projects, permits filed, hiring). You get geolocation down to the polygon, not to the municipality.
Audited real estate data sources — selection criteria
NAF codes
Real estate NAF codes
Real estate agency (6831Z), residential property development (4110A), property administration (6832A), investment funds and similar financial entities (6430Z for SCIs), housing rental (6820A).
Geolocation
Fine geolocation to the polygon
Regions, departments, postal codes, polygons on map, catchment areas calculated by drive time or public-transport time.
Signals
Behaviors and business signals
RFM (Recency, Frequency, Monetary value) on B2B orders, top-growth companies (revenue, headcount), relocations, RCS registrations, insolvency proceedings.
Multichannel contact
Multichannel contact data
Opt-in professional email, direct mobile, landline, postal address, RCS business messaging. Every record is audited before delivery on opt-in consistency and GDPR legal basis.
Anonymized client case
Why entrust your real estate data marketing to us
Posture
Euroleads doesn't sell the data we recommend
We collect and host no real estate databases. Our craft is to identify the best sources among 4,000 partners worldwide — not to push an in-house catalogue. You obtain the source that matches your target, not the one that maximizes our margin.
Compliance
Compliance audited source by source
Every source mobilized undergoes prior verification: GDPR legal basis, retention period, opt-in verified, legal mentions of the collector. We also apply the requirements specific to the real estate sector (loi Hoguet, mandate management, treatment of wealth data). The MV Group DPO, at Cabinet Inside Avocats, oversees every real estate engagement.
Expertise
45 years of expertise — real estate practice since 2005
Euroleads is part of the MV Group (seven digital and data companies: Yumens, GoodBuy Media, Euroleads, Tribu, Avanci, Yes Indeed, Weaver-fi). You gain the synergy of every digital and data trade under one group. The real estate data marketing team brings together data analysts and multilingual project leads, several of whom have lived through every cycle of the real estate market since 1980 and built up more than ten years in this vertical. This continuity of expertise is rare on the real estate data market.
Go further
To go further on data applied to real estate, see our related resources:
- International Data Marketing Hub — the full data marketing practice
- Banking & Insurance Data Marketing — real estate financiers and insurers
- B2B Databases — typologies and foundation criteria
- Real Estate KYC — identity verification on professional and investor sides
Free 48-hour audit of your real estate database
You describe your target (agency, SCI, developer, RCS founder), your geographic zone and your digital activation channel. In return, we identify the relevant real estate data marketing sources, the available volumes and the strategy to deploy, adapted to your ROI objectives. The initial audit is free and delivered within 48 hours.